Monday, April 22, 2013

Fetish Much?

One thing that I always keep my eyes peeled for here in Japan, are instances of stereotyping. In America, we're familiar with the stereotypes of Asians as XYZ, blacks as XYZ, etc. But, most Americans never get to see the stereotypes that people in other countries hold for them.

One of the being assumptions that Japanese media pushes about America is that everyone is blonde, with blue eyes (white, of course). Even at my own workplace, none of the foreign staff is blonde or blue eyed, but the comics that the comic artist makes of Japanese people talking to "foreigners" are all tall-nosed, blonde-haired, blue-eyed characters.

It's quite annoying.

Well, a Japanese company, Bele Bel, has been airing a commercial that fulfills the fantasies of Japanese people. In the US, East Asians are portrayed with "small, narrow" eyes, jet black hair, white skin, and flat-noses. The flip of that is this hyper-white girl that Bele Bel has pulled out:
She's got long, straight blonde hair. Her blue eyes appear to have no pupils, and her nose is tall, but tiny at the same time. I swear, every time this commercial comes on, I throw up a little in my mouth.

Check it out below.


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